VNR's Encyclopedia of Hospitality and Tourism
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VNR’s Encyclopedia of Hospitality and Tourism Edited by Mahmood Khan Michael Olsen Turgut Var VNR’s Encyclopedia of Hospitality and Tourism, the ultimate industry reference, is the only place you will want to turn to in meeting your professional demands. Its expert and thorough coverage of the hospitality and tourism industries sets it apart from every other book on the market. How have the editors been able to write a text that no one else has been able to write? The answer is…they didn’t try! They wisely realized that an encyclopedia for professionals should be written by professionals—the best in each field. They have divided the book into three parts, giving equal time to the disciplines of foodservice, lodging, and tourism. In addition to covering such fundamentals as behaviors, trends, and planning, it delves into topics as varied as the industries themselves. Some of the more specific areas discussed are:Hazard AnalysisMarket FeasibilityRecipe StandardizationGuest Services and AmenitiesMaintenance and EngineeringSafety and Security ManagementHospitality and Tourism LawEthnocentrism in TourismPsychographic SegmentationUrban TourismThe contributors have each used all the information at their disposals in order to write accurate and concise introductions to their fields, making sure that their chapters include instructional tools such as case studies and helpful graphics to insure that VNR’s Encyclopedia of Hospitality and Tourism is truly all inclusive. A "must have" reference, VNR’s Encyclopedia of Hospitality and Tourism salutes the hotel operators, foodservice managers, tourism planners, dietitians, travel agents, scholars, students, and other professionals who have helped to unite the world through this thriving and dynamic industry.
Gebonden | 1024 pagina's | Engels
1e druk | Verschenen in 1997
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