Whoever Tells the Best Story Wins : How to Use Your Own Stories to Communicate with Power and Impact

Acknowledgments ix Introduction 1 PART ONE Thinking in Story 1. Story Thinking: What Does That Even Mean? 9 2. What Is Story? 18 3. Training Your Brain 27 4. Telling Stories That Win 38 PART Two Finding Stories to Tell 5. Who-I-Am Stories 49 6. Why-I-Am-Here Stories 62 7. Teaching Stories 79 8. Vision Stories 98 9. Value-in-Action Stories 116 10. I-Know-What-You-Are-Thinking Stories 137 PART THREE Perfecting the Craft 11. Experience Is Sensory 161 12. The Gift of Brevity 175 13. Brand, Organizational, and Political Stories 184 14. Point of View 194 15. Story Listening 202 Call to Action 211 Bibliography 213 Index 217 About the Author 225