McLeish, Barry J.

Yours, Mine, and Ours : Creating a Compelling Donor Experience

Yours, Mine & Ours Creating a Compelling Donor Experience Thousands of men and women around the world have taken part in worldwide collective shows of support for those who have fallen in the aftermaths of the September 11, 2001 terrorist attacks, the Asian tsunami, and, most recently, following the New Orleans and Mississippi flooding disasters. Donors enjoy a sense of satisfaction at contributing to solve an immediate social need, but apart from donations given during devastating tragedies, how can you give your nonprofit's donors and contributors a reason to consistently involve themselves in your organization's philanthropic world? Written by nonprofit marketing guru Barry McLeish, Yours, Mine, and Ours provocatively challenges nonprofit managers' assumptions about what successful nonprofit management looks like in light of new donor strategies. Filled with revealing case studies that highlight examples of current nonprofit practices, this maverick book shows you how to: Harness the capabilities the Internet offers and face the numerous issues and opportunities it presents Design a compelling donor experience that leads to increased giving through stakeholder collaboration, shared values, and new knowledge creation Achieve both immediate and long-term goals in today's competitive fundraising climate Promote and expertly present your nonprofit as effectively as do more "glamorous" causes With donors, customers, and volunteers wanting to exercise their influence in every part of the nonprofit transaction, Yours, Mine, and Ours equips your nonprofit to transform itself into an organization with which every donor wants to be a part.