Communicating Health

'This text will be extremely useful for students on a range of health-related courses as well as practitioners in the health field. The application of theory to practice is particularly well presented' "- Ruth Cross, Senior Lecturer in Public Health and Health Promotion, Leeds Metropolitan UniversityWhy is communication important in health? How can good health and well-being be promoted to the public? How can these communication skills be improved?"This engaging new textbook explores current research and practice in the field of health communication and examines the knowledge and skills needed by health practitioners to promote and improve the health of the population.Key topics covered include: health promotion theories and models; communicating with the wider public; communication in traditional and non-traditional settings; the role of the mass media and information technologies; evidence-based practice; and methods of evaluation.Communicating Health provides a detailed and up-to-date overview, drawing upon material from several health-related disciplines including public health, health studies and nursing. It will be essential reading for students needing to understand the factors that contribute to effective communication in health. It will also be invaluable for health care professionals involved in public health who wish to reflect upon and develop their practice.