Managing mindsets

Cultural diversity enriches the business world as well as society. Yet, the cultural advantage does not always arise spontaneously. Twelve real-life cases show the bumpy road to better understanding cultures ways. The cases are presented by ten cross-cultural experts, whose daily work amounts to managing mindsets. The authors, Mijnd Huijser and Danaë Huijser, analyse each case, using the highly practical Model of Freedom to interpret cultural behaviour. Professionals in the international arena, who are involved in change processes, personal growth, conflict resolution, recruitment, social integration or mergers and acquisitions, will benefit from the practitioners perspectives in this book. Mijnd Huijser is a cross-cultural professional and author of the bestselling book The Cultural Advantage. He holds an academic degree in Philosophy and Cultural Anthropology. His daughter Danaë Huijser is a cross-cultural consultant, trainer and coach. She holds academic degrees in Organisational Psychology and International Business.