Callegaro, Mario; Baker, Reginald P.; Bethlehem, Jelke; Göritz, Anja S.; Krosnick, Jon A.; Lavrakas, Paul J.

Online Panel Research : A Data Quality Perspective

This book explores the methodology behind online panels and addresses what should and should not be claimed about the validity of data that is generated by this rapidly growing mode of research. Online Panel Research: A Data Quality Perspective : Provides a brief history of online panels and methods that have been used.