Conrad, Charles R.; Poole, Marshall Scott

Strategic Organizational Communication : In a Global Economy

John Wiley & Sons, Incorporated

Leverbaar

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contextsOffers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitiveUpdated in the seventh edition:Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational changeIncludes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughoutOnline Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

E-book | 528 pagina's | Engels
MobiPocket 7e druk
Rubriek:

  • DDC: General management
  • ISBN-13: 9781118179703 | ISBN-10: 1118179706