Stevens, Robert E.; Loudon, David; Wrenn, Bruce
DDC: General management
LCC: Social Sciences » Commerce » Business » Marketing (HF5415.2.W74 2012)
ISBN-13: 9780203182598 | ISBN-10: 0203182596
The Essentials of Marketing Research
Taylor & Francis Group
Leverbaar (er is een nieuwe druk bekend)
Identifying and assessing the ways in which changes in the marketing mix affect consumer behaviour is key to a successful marketing strategy. This book guides the student in designing, conducting, and interpreting marketing research.
E-book | 576 pagina's | Engels
Epublication “content package” 3e druk
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