21 resultaten

Resolving Patient Complaints; A Step-By-Step Guide to Effective Service Recovery; A Step-By-Step Guide to Effective Service Recovery

Paperback — 2e druk — ISBN: 9780763726225

claims and associated costs, and lower subsequent stress on staff.

Chakravorti, Bhaskar

The Slow Pace of Fast Change : Bringing Innovations to Market in a Connected World

Gebonden — 1e druk — ISBN: 9781578517800

Guide to introducing innovations into the market

VanAuken, Brad

Brand Aid : An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Gebonden — 1e druk — ISBN: 9780814406816

Borja de Mozota, Brigitte

Design Management : Using Design to Build Brand Value and Corporate Innovation

Ingenaaid — 1e druk — ISBN: 9781581152838

Acknowledgments iv Foreword v Preface vi PART I: THE FUNDAMENTALS OF DESIGN MANAGEMENT The Field of Design 2(19) The History …

Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.

Market Response Models : Econometric and Time Series Analysis

Ingenaaid — 1e druk — ISBN: 9781402073687

PThis second edition of STRONGMarket Response Models/STRONG: BR-places much more emphasis on the basic building blocks of market response mo…

Falk, Edgar A.

1001 Ideas to Create Retail Excitement : (Revised & Updated)

Ingenaaid — 1e druk — ISBN: 9780735203433

In a revised and updated edition of his classic retailing guide, a PR and marketing guru explains how businesses of all sizes can take advantage of re…

Palmatier, George E.; Crum, Colleen

Enterprise Sales and Operations Planning : Synchronizing Demand, Supply and Resources for Peak Performance

Gebonden — 1e druk — ISBN: 9781932159004

Operational excellence cannot be achieved by technology alone. An effective sales and operations planning process is essential to successfully impleme…

Michaelson, Gerald A.; Michaelson, Steven W.

Sun Tzu Strategies for Marketing : 12 Essential Principles for Winning the War for Customers

Ingenaaid — 1e druk — ISBN: 9780071427319

12 essential principles inspired by the military strategies of Sun Tzu

Zaltman, Gerald Zaltman

How Customers Think : Essential Insights Into the Mind of the Market

Gebonden — 1e druk — ISBN: 9781578518265

Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding ho…

Urban, Glen

Digital Marketing Strategy : Text and Cases

Ingenaaid — 1e druk — ISBN: 9780131831773

Levinson, Jay Conrad

Guerrilla Marketing for Free : 100 No-Cost Tactics to Promote Your Business and Energize Your Profits

Ingenaaid — 1e druk — ISBN: 9780618276790

The best-selling author of Guerrilla Marketing identifies the fastest growing markets; discusses recession strategies, modern consumers, targeted pros…

Studwell, Joe

The China Dream : The Quest for the Last Great Untapped Market on Earth

Ingenaaid — 1e druk — ISBN: 9780802139757

In a rigorous analysis of the Chinese economy, government, and culture, the author points out the roadblocks to the continuation of the country's unpr…

Moser, Mike

United We Brand : How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Gebonden — 1e druk — ISBN: 9781578517985

Preface vii You're Five Steps Away from Having a Customized Brand 1(10) Core Brand Values 11(26) Core Brand Message 37(30) B…

Kotler, Philip Kotler

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know

Gebonden — 1e druk — ISBN: 9780471268673

In Marketing Insights from A to Z, marketing’s most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline …

Page, Rick

Hope is Not a Strategy : The 6 Keys to Winning the Complex Sale

Ingenaaid — 1e druk — ISBN: 9780071418713

aster of the complex sale, Page is the author of the bestselling book, "Hope Is Not a Strategy, " and a sought-after sales consultant and tr…

Bedbury, Scott; Fenichell, Stephen

A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century

Ingenaaid — 1e druk — ISBN: 9780142001905

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any s…

Hunt, Shelby

Controversy in Marketing Theory : For Reason, Realism, Truth, and Objectivity

Ingenaaid — 1e druk — ISBN: 9780765609328

Preface xiii Introduction 3(7) The Basic Thesis 5(1) A Look Ahead 6(4) Natural Philosophy and the Rise of Science: From Plat…

How to Grow When Markets Don't

ISBN: 9780759598218

Manager's Guide to Competitive Intelligence

ISBN: 9780313017407

Brand Babble; Sense and Nonsense About Branding; Sense and Nonsense About Branding

Gebonden — ISBN: 9780538727143

Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important to the succe…

Marketing 04/05

Paperback — ISBN: 9780072861303

The articles selected for this twenty-sixth edition of "Annual Editions: Marketing", address marketing theory and application in a wide range of indus…