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Contemporary Marketing
Gebonden — 12e druk — ISBN: 9780324323795
CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each ed…
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Leverbaar
Advertising Without An Agency Made Easy
Paperback — 03e druk — ISBN: 9781932531282
An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for entrepreneurs to get …
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Guerrilla Marketing During Tough Times : Is Your Business Slowing Down?
1e druk — ISBN: 9781933596129
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Glencoe Marketing Series : Hospitality & Tourism, Student Edition
Ingenaaid — 1e druk — ISBN: 9780078682964
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Marketing Essentials : BusinessWeek Reader with Case Studies
Ingenaaid — 1e druk — ISBN: 9780078689277
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Focus : The Future of Your Company Depends on It
Ingenaaid — 1e druk — ISBN: 9780060799908
An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to…
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Marketing Warfare
Gebonden — 1e druk — ISBN: 9780071460828
To commemorate the 20th anniversary of this classic book that changed an indutsry, marketing mavens Ries and Trout reunite to annotate their book for …
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The Origin Of Brands : How Product Evolution Creates Endless Possibilities For New Brands
Ingenaaid — 1e druk — ISBN: 9780060570156
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate …
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Wordcraft : The Art Of Turning Little Words Into Big Business
Ingenaaid — 1e druk — ISBN: 9781400051052
A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes abo…
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The Anonymous Elect : Market Research Through Online Access Panels
Gebonden — 1e druk — ISBN: 9783540290292
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What Customers Want : Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Gebonden — 1e druk — ISBN: 9780071408677
Acknowledgments xi Introduction: Moving Beyond the Customer-Driven Paradigm xiii Chapter 1 Formulating the Innovation Strategy: Who Is the Targe…
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A Twenty-First Century Guide to Aldersonian Marketing Thought
Gebonden — 1e druk — ISBN: 9780387261751
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wr…
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Marketing Management : The Big Picture
Ingenaaid — 1e druk — ISBN: 9780471756682
Preface: How This Project Came to Be vii Statement of Purpose Introduction to the Case Method Overview: The Materials xiii Synop…
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