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Public Relations and Marketing for Schools
Gebonden — ISBN: 9780273637165
How can your school best be promoted? Effective PR and marketing means targeting the right people with the right message at the right time. However, a…
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Finance
Gebonden — ISBN: 9780538843775
An instructional and applications multimedia tool for the principles of finance course. Using a multimedia environment (delivered on CD-ROM), this pro…
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Industrial Organization
Gebonden — ISBN: 9780538859486
This textbook represents an entry in the Industrial Organization market, bringing I/O analysis to the undergraduate level. The authors combine formal …
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International Human Resource Management
Gebonden — ISBN: 9780538861373
Written by authors with international experience this comprehensive resource contains international research and examples, and should also appeal to a…
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Strategic Management
Gebonden — ISBN: 9780538881821
This revised text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained co…
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