€ 57,82
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Integrated Advertising, Promotion, and Marketing Communications
Ingenaaid — 2e druk — ISBN: 9780131405462
This volume takes a broader approach than Advertising or Promotions surveys and gives readers an "integrated" learning experience by incorporating Int…
€ 80,68
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Marketing : Connecting with Customers
2e druk — ISBN: 9780131407916
This book communicates precisely what today's outstanding marketers do--CONNECT...through technology, through relationships, and with diversity--g…
€ 53,78
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e- book
Leading Strategic Change : Breaking Through the Brain Barrier
E-book — ISBN: 9780132044783
Of organizations that seek strategic change, 70% fail. In "Leading Strategic" Change, now in paperback, leading consultants J. Stewart Black and Hal B…
€ 11,45
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e- book
Customer Culture : How FedEx and Other Great Companies Put the Customer First Every Day
E-book — ISBN: 9780132044806
Many people have written about creating customer-centered organizations. Michael Basch actually did it--better than anyone else. He was the co-founder…
€ 9,15
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e- book
Business Innovation and Disruptive Technology : Harnessing the Power of Breakthrough Technology ... for Competitive Advantage
E-book — ISBN: 9780131517165
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "Business I…
€ 23,94
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