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Gebonden — 1e druk — ISBN: 9780787970833
The United States Army is one of the most complex, best run organizations in the world, and central to the Army’s success are strong leadership and ex…
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Gebonden — 1e druk — ISBN: 9780262134484
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Gebonden — 1e druk — ISBN: 9780470860823
Discusses challenger brands
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Gebonden — 1e druk — ISBN: 9780787976071
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way–it’s up to you to create the conditions to bring y…
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Gebonden — 1e druk — ISBN: 9781405116237
This book reviews both successful and unsuccessful mergers and acquisitions, exploring the reasons why so many fail to live up to expectations. A…
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Gebonden — 1e druk — ISBN: 9780470868515
Understanding Telecommunications in the 21st Century focuses on the overall principles and context of the new telecommunications world rather than on …
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Gebonden — 1e druk — ISBN: 9780787968069
In this thought provoking, passionately written book, Bernard S. Mayer–an internationally acclaimed leader in the field–dares practitioners to ask the…
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Gebonden — 1e druk — ISBN: 9783527501007
Die Verbraucher sind anspruchsvoller geworden. Das Marketing muss es noch werden. Die Elemente des Erfolgs sind: Unverwechselbarkeit, Kunden…
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Gebonden — 1e druk — ISBN: 9780471648109
Identity theft is the fastest-growing white-collar crime in America. It strikes ordinary citizens and celebrities alike. This crime of the twenty-firs…
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Gebonden — 1e druk — ISBN: 9780787966768
Going Global for the Greater Good offers a unique look at the way nonprofits–of any size–can increase their impact and better achieve their missions b…
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Gebonden — 1e druk — ISBN: 9783527501083
Claus von Kutzschenbachs Buch richtet sich speziell an Akademiker, die eine Karriere im Verkauf anstreben. Es zeigt, wie man Menschen gezielt…
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Gebonden — 1e druk — ISBN: 9780787963712
When an Executive Director leaves, no matter what the reason, it is one of the most significant events that can occur in a nonprofit organization. How…
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Gebonden — 1e druk — ISBN: 9781405129398
A series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as …
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Gebonden — 1e druk — ISBN: 9780970481474
Suitable for the corporate world, government and institutions, this work succeeds in finding a way to present the Radical Forgiveness technology to th…
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Gebonden — 1e druk — ISBN: 9780787971540
First movers into a new market have the edge, right? Not necessarily! In this compelling book, international strategy experts Constantinos Markides an…
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Gebonden — 1e druk — ISBN: 9783527501212
Wie soll man bei der Vielzahl von Projekten in einem großen Unternehmen den Überblick behalten? Mit Hilfe eines Programm-Manageme…
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Gebonden — 1e druk — ISBN: 9780470844243
Newcomers to market research should welcome this book. It provides an easy to follow account of the way today s market researchers working in an hol…
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Gebonden — 1e druk — ISBN: 9780470862117
David Taylor s insightful and inspiring look inside the world of brand stretch reveals the real reasons for the poor success rate in this area and pro…
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Gebonden — 1e druk — ISBN: 9780787974275
Leaders face numerous critical crossroads in their careers, moments that can provide extraordinary learning and growth opportunities or ensnare them a…
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Gebonden — 1e druk — ISBN: 9780470021477
James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Manag…
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Gebonden — 1e druk — ISBN: 9780787972141
"WOMEN ROAR," exclaims management guru Tom Peters. "Want a leader?" asks BusinessWeek. "Hire a woman." The list of women taking the reins at top compa…
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Gebonden — 1e druk — ISBN: 9780787974039
Accounting for $1. 4 trillion in expenditures (13. 7 percent of gross domestic product), health care is one of the nation s largest and fastest growin…
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Gebonden — 1e druk — ISBN: 9780471475651
"The calculus by which business can measure the advantages of citizenship is not the normal market calculus of profit and loss on sales. The environme…
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Gebonden — 1e druk — ISBN: 9780787974091
Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While traditiona…
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Gebonden — 1e druk — ISBN: 9780787971632
Today’s highly competitive marketplace demands that human resources departments emerge from under their administrative workloads and become full partn…
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