€ 58,40
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Business to Business
Paperback — 8e druk — ISBN: 9780324361049
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the late…
€ 67,95
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Shrinkwrap: Foundations of Marketing (007710918X) & A Marketing Simulation (007294658x)
Paperback — 2e druk — ISBN: 9780077115470
€ 80,13
Leverbaar
The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less
1e druk — ISBN: 9781596590694
€ 21,95
Leverbaar
Fachwörterbuch Messen und Ausstellungen : deutsch-englisch/english-german
Gebonden — 1e druk — ISBN: 9783871509506
Das "Fachwörterbuch Messen und Ausstellungen" bietet mit über 18.000 Einträgen zu allen Bereichen der Messewirtschaft, zu bet…
€ 73,95
Leverbaar
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Gebonden — 1e druk — ISBN: 9783981122008
Effektives und effizientes Markenmanagement gilt heute sowohl in der Wissenschaft als auch in der unternehmerischen Praxis als entscheidende…
€ 63,95
Leverbaar
Fair and Convention Management : Planning, Performance and Controlling of Fairs, Conventions, Congresses and Events
Gebonden — 1e druk — ISBN: 9783409124171
Grundlagen und Entwicklung des Messewesens Infrastruktur und Standortvoraussetzungen des Messewesens Messemanagement von Messegesellschaften …
€ 62,95
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Trade Show in a Day : Get It Done Right, Get It Done Fast!
Ingenaaid — 1e druk — ISBN: 9780974080178
€ 18,95
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1001 Ways to Market Your Books : For Authors and Publishers
Ingenaaid — 1e druk — ISBN: 9780912411491
The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas, tips, and s…
€ 25,95
Leverbaar
IT Service Management Advanced Pocket Book : Focus - ITIL Infrastructure Library - Bd.I
Ingenaaid — 1e druk — ISBN: 9783981097702
€ 18,95
Leverbaar
Marketer's Toolkit : The 10 Strategies You Need to Succeed
Ingenaaid — 1e druk — ISBN: 9781591397625
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad camp…
€ 23,95
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Principles and Practice of Marketing
Ingenaaid — 1e druk — ISBN: 9780077122270
The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketi…
€ 73,95
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Guerrilla Marketing in 30 Days Workbook
Ingenaaid — 1e druk — ISBN: 9781599180434
This interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Specific components of a ma…
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What Is Marketing?
Ingenaaid — 1e druk — ISBN: 9781422104606
Introduction vii Part I Analyzing Marketing Opportunities 1. Marketing Strategy 3(46) Appendix to Chapter 1, Basic Marketing Mathemati…
€ 29,95
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€ 53,95
Leverbaar
The (MIS)Behavior of Markets : A Fractal View of Risk, Ruin, and Reward
Ingenaaid — 1e druk — ISBN: 9780465043576
From the inventor/founder of fractal geometry comes an award-winning book that turns modern financial theory on its head
€ 17,95
Leverbaar
International Marketing
Ingenaaid — 1e druk — ISBN: 9780538729154
INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the r…
€ 55,95
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Instant Repeat Business : Loyalty Strategies That Keep Customers Coming Back
Ingenaaid — 1e druk — ISBN: 9780071466660
Keep your existing customers happy, loyal . . . and buying.Your promotional campaign worked like a charm and the flow of new customers has b…
€ 17,95
Leverbaar
Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
Gebonden — 1e druk — ISBN: 9780785218975
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the…
€ 18,95
Leverbaar
Marketing That Matters : 10 Practices to Profit Your Business and Change the World
Ingenaaid — 1e druk — ISBN: 9781576753835
A practical guide for ethical entrepreneurs makes recommendations on how to advance responsible business ideals profitably, sharing a wealth of inspir…
€ 16,95
Leverbaar
Simply Marketing Communications
Ingenaaid — 1e druk — ISBN: 9780273704058
Offers a concise overview of the engagements, strategies and practice of marketing communications
€ 78,95
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Innovation : The Five Disciplines for Creating What Customers Want
Gebonden — 1e druk — ISBN: 9780307336699
Outlines a series of essential principles and steps that managers can use to foster a culture of innovation and creativity within their own companies …
€ 25,95
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses [With CDROM]
Ingenaaid — 1e druk — ISBN: 9781932531572
Leverbaar
The Baby Business : How Money, Science, and Politics Drive the Commerce of Conception
Gebonden — 1e druk — ISBN: 9781591396208
Advances in reproductive medicine have created an undeniable 'market for babies', in which parents choose traits, clinics woo clients, and s…
€ 24,95
Leverbaar
Travel and Tourism Marketing
Ingenaaid — 1e druk — ISBN: 9780538442855
Travel and Tourism Industry 2(26) Lesson 1.1: Marketing Basics 4(5) Lesson 1.2: The Nature of Travel and Tourism Marketing 9(5) …
€ 55,95
Leverbaar
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