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Creative Strategy in Advertising

Paperback — ISBN: 9780495096207

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media enviro…

Cognitive Psychology

Paperback — ISBN: 9780495103530

the behind the scenes activity that happens in the mind when humans do

International Economics

Paperback — ISBN: 9780324363425

The hallmark approach of this very successful market-leading text is its clear and concise treatment of international trade and finance theory illustr…

International Human Resource Management

Paperback — ISBN: 9780170137010

Essentials of Economics

Paperback — ISBN: 9780324376562

Mankiw's "Principles of Economics" textbooks continue to be the most popular and widely used text in the economics classroom. "Essentials of Economics…

Macroeconomics

Paperback — ISBN: 9780324543148

In this book, Arnold continues to set the standard for clear, balanced, and thorough coverage of principles of economics that is truly engaging. With …

Principles and Applications of Microeconomics

Paperback — ISBN: 9780324548242

Because issues of policy and real applications are critical to the principles of economics course, acclaimed economists Hall and Lieberman have made t…

The Leadership Experience

Paperback — ISBN: 9780324568318

Packed with interesting examples and real world leadership, the 4th edition of THE LEADERSHIP EXPERIENCE will help you develop an understanding of the…

Creative Strategy in Advertising

Paperback — ISBN: 9780495095699

Audio in Media

Paperback — ISBN: 9780495502098

In AUDIO IN MEDIA, Eighth Edition, Stanley Alten-internationally recognized as a scholar and expert in the area of audio production-continues to provi…

Sight, Sound, Motion; Applied Media Aesthetics; Applied Media Aesthetics

Paperback — ISBN: 9780495502203

Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema. In this dynamic field, He…

Basics of Social Research

Paperback — ISBN: 9780495102335

Introduces you to the how-tos and whys of social research methods. This book includes contemporary examples such as terrorism, Alzheimer's disease, an…

Writing for Television, Radio, and New Media

Paperback — ISBN: 9780495097518

WRITING FOR TELEVISION, RADIO, AND NEW MEDIA is well-known for its thorough and up-to-date coverage of the principles, techniques, and approaches of w…

Sociology

Paperback — ISBN: 9780495501282

Teaches students how to think sociologically, not just what to think,, and emphasizes the importance of diversity and a global perspective. This editi…

Physics for Scientists and Engineers with Modern Physics

Paperback — ISBN: 9780495112402

Basic Real Estate Appraisal; Principles and Procedures; Principles and Procedures

Paperback — ISBN: 9780324652611

Learn the fundamentals of real estate appraisal from a professional. BASIC REAL ESTATE APPRAISAL, 7e makes it easy providing a clear overview of the p…

Quantitative Methods for Business

Paperback — ISBN: 9780324653489

This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the…

Competing for Advantage

Paperback — ISBN: 9780324568325

Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic ma…

Economic Issues and Policy

Paperback — ISBN: 9780324559569

Future of Business

Paperback — ISBN: 9780324539875

THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need …

Economics for Today's World

Paperback — ISBN: 9780324536171

Straightforward and engaging, "Economics for Today", 5e uses a unique textual and visual learning system to present, reinforce and test students compr…