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CIM Marketing Planning Bundle
Paperback — ISBN: 9781856176491
This is an essential course package for CIM Professional Diploma students taking the Marketing Planning 08/09 paper. Bundled together for the first ti…
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Marketing Essentials
Paperback — ISBN: 9781856175036
'Butterworth-Heinemann's "CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be usef…
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Strategic Marketing in Practice
Paperback — ISBN: 9780750689618
'"Butterworth-Heinemann's CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be usef…
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Stakeholder Marketing
Paperback — ISBN: 9780750689663
'"Butterworth-Heinemann's CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be usef…
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Essentials of Marketing
Paperback — ISBN: 9780324584424
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edg…
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Advertising and Integrated Brand Promotion
Paperback — ISBN: 9780324568677
Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Editi…
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Truth About Brands
Paperback — ISBN: 9780273720751
The Truth About Managing Brands brings together 52 'truths' to successfully manage and build brands in any industry or market environment. Leading bra…
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Harvard Business Review on Retail and Merchandising
Paperback — ISBN: 9781422145920
Description Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice - many of which still speak…
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Handboek Marketing; Klant- en Marktgericht Ondernemen
Paperback — ISBN: 9789050957953
Marketing is vandaag onmisbaar voor iedere organisatie. Handboek Marketing: Klant- en Marktgericht Ondernemen biedt op een zeer praktijkgerichte manie…
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Thank You for Arguing; What Aristotle, Eminem and Homer (Simpson) can teach us about the art of persuasion
Paperback — ISBN: 9781846140419
This is a book for when you really have to get your point across.... Rhetoric – the art and science of persuasion – is not just an important skill,…
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Succesvolle verkoopgesprekken
Paperback — ISBN: 9789027457332
De bekende schrijvers Allan en Barbara Pease passen hun kennis en deskundigheid in verbale en non-verbale communicatie toe op de zakelijke markt. Duid…
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