Leverbaar
Yes! : 50 Scientifically Proven Ways to Be Persuasive
1e druk — ISBN: 9780743583268
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, covering a range of …
Leverbaar
Viral Loop : From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
1e druk — ISBN: 9781400113781
From Google to Facebook, a respected journalist delves into how a "viral loop," situtation where to use a product means having to share it with others…
Leverbaar
Viral Loop : From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
1e druk — ISBN: 9781400143788
From Google to Facebook, a respected journalist delves into how a "viral loop," situtation where to use a product means having to share it with others…
Leverbaar
Wettlauf um die Frauen : Der Bankkunde der Zukunft ist weiblich
Ingenaaid — 1e druk — ISBN: 9783834913104
Der Kunde von morgen ist Königin. Die wichtigsten Kunden sind weiblich. Frauen treffen heute rund 80 Prozent der Entscheidungen üb…
Leverbaar
Think Like a Marketer : What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
Ingenaaid — 1e druk — ISBN: 9781601630735
Leverbaar
Leverbaar
The Fundamentals of Branding
Ingenaaid — 1e druk — ISBN: 9782940373987
Introduces readers to the basic principles behind the creation and development of successful brands
Leverbaar
Get Your Money Where Your Mouth Is : How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion--Profitably
Ingenaaid — 1e druk — ISBN: 9780976111177
Leverbaar
Behavioural Targeting: An Online Analysis for Efficient Media Planning?
Ingenaaid — 1e druk — ISBN: 9783836674058
Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing…
Leverbaar
Leverbaar
Why Customers Really Buy : Uncovering the Emotional Triggers That Drive Sales
Ingenaaid — 1e druk — ISBN: 9781601630414
Case studies and marketing lessons are combined in this new approach to understanding the consumer and the reasons they make the decisions they do in …
Leverbaar
Marketing kompakt : Mit englischem Marketing-Fachwortverzeichnis
Ingenaaid — 1e druk — ISBN: 9783896735287
Das bereits in 6., überarbeiteter und erweiterter Auflage vorliegende Lehrbuch vermittelt einen praxisnahen, kompakten Einblick in das…
Leverbaar
Leverbaar
War in the Boardroom : Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It
Gebonden — 1e druk — ISBN: 9780061669194
Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for today's globally mi…
Leverbaar
Guilt Trip : From Fear to Guilt on the Green Bandwagon
Gebonden — 1e druk — ISBN: 9780470746226
There was a time, faced with foreign wars or natural disasters, collapsing ice shelves and toxic air, when we ran about screaming `Oh God, what can we…
Leverbaar
Leverbaar
Branddigital : Simple Ways Top Brands Succeed in the Digital World
Ingenaaid — 1e druk — ISBN: 9780230617629
Subtitled, }Simple Ways Top Brands Succeed In The Digital world{
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Brand Avatar : Translating Virtual World Branding into Real World Success
Gebonden — 1e druk — ISBN: 9780230201798
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world b residentsb wield huge purchasing power, and use real …
Leverbaar
Successful E-mail Marketing Strategies : For Hunting to Farming
Gebonden — 1e druk — ISBN: 9781933199160
When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things ch…
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Brands and Brand Management : Contemporary Research Perspectives
Gebonden — 1e druk — ISBN: 9781841697598
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The Sage Handbook of Marketing Theory
Ingenaaid — 1e druk — ISBN: 9781446270516
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volum…
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Manager's Guide to Marketing, Advertising, and Publicity
Ingenaaid — 1e druk — ISBN: 9780071627962
Outlines a comprehensive and concise overview of how to develop effective marketing, advertising, and publicity campaigns, offering coverage of how to…
Leverbaar
Leverbaar
Key Concepts in Public Relations
Ingenaaid — 1e druk — ISBN: 9781412923194
'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable…
Leverbaar
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