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Contemporary Advertising
Paperback — ISBN: 9780071101059
"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is …
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Corporate Finance
Paperback — ISBN: 9780071100885
"Corporate Finance", by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while pro…
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Managerial Accounting
Paperback — ISBN: 9780071101134
As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it w…
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Managerial Communication
Paperback — ISBN: 9780071101271
"Managerial Communication, 4/e" by Hynes focuses on skills and strategies that managers need in today's workplace. This book continues to stand out in…
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Microeconomics
Paperback — ISBN: 9780071101417
"Bernheim and Whinston's Microeconomics" focuses on the core principles of the intermediate microeconomic course: individuals and firms making decisio…
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Principles of Auditing and Other Assurance Services
Paperback — ISBN: 9780071101189
Whittington/Pany's "Principles of Auditing", is a market leader in the auditing discipline. Until October 2002, Ray Whittington was a member of the Au…
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Managerial Economics
Paperback — ISBN: 9780071101486
Thomas and Maurice's "Managerial Economics" teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging wr…
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Fundamental Accounting Principles
Paperback — ISBN: 9780071103435
With 50 years of success in the principles of accounting market, "Fundamental Accounting Principles, 18e" by Wild, Larson and Chiappetta has endured a…
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Designing and Managing the Supply Chain
Paperback — ISBN: 9780071244770
As the most up-to-date, cutting-edge supply chain management book on the market, the Third Edition of "Designing and Managing the Supply Chain" discus…
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Fundamental Financial Accounting Concepts
Paperback — ISBN: 9780071287883
Students are often overwhelmed by the amount of information presented in the introductory financial accounting course. By focusing on fundamental conc…
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Management Information Systems for the Information Age
Paperback — ISBN: 9780071287968
This book contains chapters, which cover what instructors want students to know about MIS while Extended Learning Modules (XLMs) show students what th…
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