Marketing: Principles and Perspectives
Paperback — ISBN: 9780071180252
In the first edition of this title, strong integration of integrated marketing communication and direct marketing was demonstrated. In the second edit…
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Paperback — ISBN: 9780071180252
In the first edition of this title, strong integration of integrated marketing communication and direct marketing was demonstrated. In the second edit…
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Paperback — ISBN: 9780071356558
No one can help you put the new ISO 9000 standard to work better than Perry L. Johnson. Head of the world's top consulting/training firm in quality st…
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Paperback — ISBN: 9780071589987
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Ingenaaid — 2e druk — ISBN: 9780072298673
Additional illustrations, suggested readings, and additional problems and exercises.
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Ingenaaid — 4e druk — ISBN: 9780072318678
A thematic textbook on investment analysis, treating all topics within a common framework holding that security markets are nearly efficient, meaning …
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