Principles of Marketing
Paperback — ISBN: 9780130270924
This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operatin…
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Paperback — ISBN: 9780130270924
This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operatin…
Leverbaar
Paperback — ISBN: 9780130391308
This text is appropriate for introductory college and university Human Resource Management courses. Fundamentals of Human Resources Management in Can…
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Paperback — ISBN: 9780130454201
For college, career, and university courses in Hotel and Motel Management and/or Front Desk Operations, usually offered in hospitality programs. *Chec…
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Paperback — ISBN: 9780131010178
Just Enough CRM is a practical guidebook for decision makers and those responsible for implementing CRM systems to help them evaluate CRM systems alre…
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Paperback — ISBN: 9780131202566
Appropriate for introductory college and university courses in Management. This comprehensive review of essential management concepts and issues is co…
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Paperback — ISBN: 9780155058644
Western tradition, from Plato to John Rawls and other contemporary writers. Chronologically oriented, the book's unbiased and comprehensive coverage f…
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Paperback — ISBN: 9780155058842
Completely revised and updated, THE POLITICS OF UNITED STATES FOREIGN POLICY shows how government, society, and the global environment--the three basi…
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