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ISBN: 9780071111195
"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication func…
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ISBN: 9780230006157
Steering change is a major issue for managers today. But how do we develop the ability to control it, and not just become a spectator to it? Following…
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ISBN: 9780230508644
This book poses a challenge to those concerned with international business - "What are the key issues for action and analysis?" It answers this quest…
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ISBN: 9780230511811
The book argues that the role of multinational enterprises (MNEs) in economic transition should involve participation in initial industrial restructur…
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