Alastair M. Morrison
- Auteur
Boeken van Alastair M. Morrison
Alastair M. Morrison
Tourism Marketing
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing.
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Alastair M. Morrison
Hospitality and Travel Marketing
There is a need for a new edition that builds on its strong reputation and updated to reflect the major changes in the marketing environment over the past 10 years especially around social responsibility and technology including social media, online purchasing and booking platforms.
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Alastair M. (Purdue University, USA) Morrison
Alastair M. Morrison
Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
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