Jim Macnamara
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Jim Macnamara
How to be a Successful Academic Researcher
In the ever-changing higher education environment, Macnamara examines different educational institutions, structures, systems, positions, and career paths to demonstrate how to get into and build an academic research career.
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Jim Macnamara
Organizational Listening II
The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice.
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Jim Macnamara
Evaluating Public Communication
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication.
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Jim Macnamara
How to be a Successful Academic Researcher – Reflections and Tips From a Veteran Social Science Researcher
Jim Macnamara
Organizational Listening
This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored.
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