Sridhar Balasubramanian
- Auteur
Geschreven door Sridhar Balasubramanian
Philip Kotler
Gary Armstrong
Sridhar Balasubramanian
Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
