Geschreven door Marco Gardini

Marco Gardini Michael Ottenbacher Markus Schuckert
Routledge Companion to International Hospitality Management
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The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Meer

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