Marieke de Mooij
- Auteur
Boeken van Marieke de Mooij
Marieke de Mooij
Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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Marieke de Mooij
Human and Mediated Communication around the World
This book offers a comprehensive review and analysis of human communication and mediated communication around the world. It explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication.
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Marieke de Mooij
Consumer Behavior and Culture
Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour.
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