Hong Liu

The past two decades have witnessed far-reaching socioeconomic and political changes in Asia, such as the growing intraregional flows of capital, goods, people, and knowledge, the rise of China as the world’s second largest economy, and its increasing influence in Southeast Asia, intensified US–China confrontations in the global arena, and the onslaught of the global Covid-19 pandemic. Meer

Advance your business interests in the ever-changing European market!Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. Meer

It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Meer