Leigh Caldwell
- Auteur
Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Geschreven door Leigh Caldwell
Leigh Caldwell
The Psychology of Price
One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet.
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