Keith Kelsen
- Auteur
Keith Kelsen, is a leading expert, strategic consultant, and sought-after speaker. He is chair of the Content Best Practices Committee for the International Digital Signage Association, directing an accomplished team to improve the understanding and use of this powerful and influential medium. He is founder of MediaTile, the world's first provider of cellular digital signage, where he has built a world-class company that delivers and supports award-winning digital signage products and services in more than 25 countries. Mr. Kelsen is founder and CEO of 5th Screen, a holding company designed to advance the digital signage industry.
Keith Kelsen, is a leading expert, strategic consultant, and sought-after speaker. He is chair of the Content Best Practices Committee for the International Digital Signage Association, directing an accomplished team to improve the understanding and use of this powerful and influential medium. He is founder of MediaTile, the world's first provider of cellular digital signage, where he has built a world-class company that delivers and supports award-winning digital signage products and services in more than 25 countries. Mr. Kelsen is founder and CEO of 5th Screen, a holding company designed to advance the digital signage industry. He is also a member of the Advisory Board for the Digital Signage Association.
Geschreven door Keith Kelsen
Keith Kelsen
Unleashing the Power of Digital Signage
Implementeer een succesvolle content strategie die de performance van return-on-message optimaliseert. U leert in dit boek, attributen voor berichten kennen van de belangrijkste drie netwerktypes (Point of Wait, Point of Sale en Point of Transit), hoe u de effectiviteit van programma's kunt meten en hoe u een evenwicht verkrijgt zodat berichten effectief gebruikt worden samen met andere elementen voor reclamecampagnes.
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