Nigel Piercy
- Auteur
Nigel Piercy is emeritus decaan en hoogleraar Marketing en Strategie aan de Warwick Business School, University of Warwick.
Nigel Piercy is emeritus decaan en hoogleraar Marketing en Strategie aan de Warwick Business School, University of Warwick.
Boeken van Nigel Piercy
Philip Kotler
Gary Armstrong
Lloyd Harris
Nigel Piercy
Principes van marketing
Met deze 8e editie van Principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing.
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Graham Hooley
Nigel Piercy
Brigitte Nicoulaud
John Rudd
Nick Lee
Marketing Strategy and Competitive Positioning
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
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Nigel Piercy
Marketing Budgeting (RLE Marketing)
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
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Nigel Piercy
Export Strategy: Markets and Competition (RLE Marketing)
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.
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Nigel Piercy
Marketing Organisation (RLE Marketing)
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
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