Gary Warnaby

This SpringerBrief offers an academic perspective on the trend of `pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Meer

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future. Meer