Simon Anholt
- Auteur
Simon Anholt
€ 80,29
Boeken van Simon Anholt
Simon Anholt
Competitive Identity : The New Brand Management for Nations, Cities and Regions
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images.
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Simon Anholt
Brand New Justice
'Brand New Justice, How Branding places and products can help the developing world' is een controversieel en inspirerend boek over hoe de combinatie tussen 'nation branding' en het branden van de export in de derde wereld kan leiden tot snelle ontwikkeling.
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