Bonita Kolb
- Auteur
Boeken van Bonita Kolb
Bonita Kolb
Marketing for cultural organisations
Culturele organisaties zijn lang beschermd geweest tegen de harde werkelijkheid van de markt door te kunnen vertrouwen op openbare subsidies. Maar aangezien deze bronnen schaarser worden, vinden ze dat ze moeten concurreren om publiek te winnen.
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Bonita Kolb
Marketing Research for Non-profit, Community and Creative Organizations
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector.
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Bonita Kolb
Marketing Research for the Tourism, Hospitality and Events Industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.
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Bonita Kolb
Tourism Marketing for Cities and Towns
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry.
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