MBA in a Nutshell: The Classic Accelerated Learner Program

<h1> TABLE OF CONTENTS</h1> <h3>Prologue: Orientation to the Program</h3><h4>The MBA “Secrets of Life”</h4> <h3>Chapter 1. Marketing and Product Management</h3><h4> Differing Schools of Thought </h4><h4> Customer Service and Customer Focus </h4><h4> The Macroenvironment </h4><h4> Dimensions of Buyer Perception </h4><h4> Participants in the Buying Process </h4><h4> The Rational Buyer Vis-à-Vis the Emotional Buyer </h4><h4> Cognitive Dissonance </h4><h4> Postpurchase Dissonance (Also Known as “Buyer’s Remorse”)</h4><h4> Dimensions of Market Segmentation</h4><h4> Marketing Strategies </h4><h4> Product Positioning </h4><h4> Marketing Research </h4><h4> The Marketing Mix </h4><h4> Cross-Selling </h4><h4> Up-Selling </h4><h4> Relationship-Based Selling </h4><h4> Factors in Marketing Analysis </h4><h4> The Marketing and Product Management Checklist </h4> <h3>Chapter 2. Accounting and Finance</h3><h4> Financial Statements </h4><h4> Tax-Reduction Considerations </h4><h4> "Creative" Accounting </h4><h4> Internal Control </h4><h4> Other People’s Money (OPM) </h4><h4> Improving Cash Flow </h4><h4> Budgets </h4><h4> Time Value of Money (Discounted Cash Flow) </h4><h4> Investment Appraisal </h4><h4> More Alphabet Soup? </h4><h4> Key Financial Ratios </h4><h4> Lease Versus Buy Versus Rent </h4><h4> Funding </h4><h4> Some Tips </h4><h4> The Accounting and Finance Checklist </h4><h3> Chapter 3. Human Resources and Operations Management</h3><h4> Human Resources Management </h4><h4> Dimensions of Managerial Effectiveness </h4><h4> Work Versus Play </h4><h4> Psychological Contracts in the Workplace </h4><h4> Line Versus Staff </h4><h4> Communication </h4><h4> Compensation </h4><h4> Learning </h4><h4> Diversity and Discrimination </h4><h4> Crisis Management </h4><h4> Operations Management </h4><h4> Economies of Scale </h4><h4> Crossover Analysis </h4><h4> Break-Even Analysis </h4><h4> Linear Programming </h4><h4> Network Analysis </h4><h4> The Pareto Principle: 80/20 Rule </h4><h4> Queuing Theory </h4><h4> Monte Carlo Simulation </h4><h4> Just-in-Time (JIT) Production System </h4><h4> Economic Order Quantity (EOQ) and Reorder Point (ROP)</h4> <h4> The Human Resources Management Checklist </h4><h4> The Operations Management Checklist </h4><h3> Chapter 4. Statistics</h3><h4> Conducting a Research Project</h4><h4> Basic Terminology </h4><h4> Key Statistical Measures </h4><h4> A Statistical Anecdote: What Is “Normal”?</h4><h4> Stories Behind the Statistics: Creative Interpretation </h4><h4> Regression Analysis </h4><h4> Time Series Analysis </h4><h4> Exponential Smoothing</h4><h4> Other Parametric Statistical Methods</h4> <h4> Nonparametric Statistical Methods </h4><h4> A Reminder </h4><h4> The Statistics Checklist </h4><h3>Chapter 5. Economics</h3> <h4>Macroeconomics </h4><h4>Microeconomics </h4><h4>The Economics Checklist</h4><h3>Chapter 6. Technology Management</h3> <h4>Management Information Systems </h4><h4>Knowledge Management </h4><h4>The High-Tech Challenge to Management </h4><h4>Progress Through Technology? </h4><h4>The Technology Management Checklist</h4> <h3>Chapter 7. Business Policy and Ethics</h3> <h4>Formulation of Ethical Standards </h4><h4>Application to Specific Business Issues Contracts </h4><h4>Alternative Dispute Resolution (ADR) </h4><h4>The Business Policy and Ethics Checklist</h4><h3>Chapter 8. Strategic Planning</h3><h4>Objectives, Strategies, and Tactics </h4><h4>Establishing Organizational Objectives </h4><h4>Establishing Corporate Objectives </h4><h4>Creating the Strategic Plan </h4><h4>Evaluating the Strategic Plan </h4><h4>Forecasting Methods </h4><h4>The Strategic Planning Checklist</h4><h3>Epilogue: Reflection, Introspection, and Enlightenment</h3> <h4>Management Decision Making: Art or Science?</h4><h3>Postscript: Education and Career Pathing</h3> <h4>You Are a Product! </h4><h4>Do You Really Need an MBA? </h4><h4>Choosing an MBA Program </h4><h4>Alternatives to the MBA</h4><h4>Recommended Reading </h4><h4>Organizations and Resources </h4><h3>Bibliography</h3> <h3>Index</h3>