

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years.
Meer over Janice (Ginny) RedishLetting Go of the Words
Writing Web Content that Woks
Samenvatting
The good news is you can write well. The great news is that Ginny Redish can show you how to do that for your web sites, social media, and mobile apps!
Learn how to create useful and usable content as conversation for the web from the master- Ginny Redish. Ginny has taught and mentored thousand of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
With this new edition,you'll find strategy, processes, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. This invaluable resource includes all of the information from the first edition, plus updates and new examples throughout. You'll also find information on content strategy, search engine optimization (SEO), and how to make your web site more accessible.
- Strategy process, and tactics for creating and revising content for web sites and mobile apps.
- Clearly explained, very practical guidelines with numerous full-color illustrations.
- Examples from many types of sites and apps: e-commerce, nonprofit, government, and individual authors.
Specificaties
Inhoudsopgave
Acknowledgments
Introducing: Letting Go to the Words
1. Content! Content! Content!
2. Planning: Purposes,Personas, Conversations
-Interlude 1: Content Strategy
3. Designing for Easy Use
4. Starting Well: Home Pages
5. Getting There: Pathway Pages
6. Breaking up and Organizing Content
7. Focusing on Conversations and Key Messages
-Interlude 2: Finding Marketing Moments
8. Announcing Your Topic With a Clear Headline
9. Including Useful Headings
-Interlude 3: The New Life of Press Releases
10. Tuning Up Your Sentences
11. Using Lists and Tables
-Interlude 4: Legal Information Can Be Clear
12. Writing Meaningful Links
13. Using Illustrations Effectively
14. Getting from Draft to Final
-Interlude 5: Creating an Organic Style Guide
15. Test! Test! Test!
Bibliography
Subject Index
Index of Web sites Shown as Examples
About Ginny Redish
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Rubrieken
- aanbestedingsrecht
- aansprakelijkheids- en verzekeringsrecht
- accountancy
- algemeen juridisch
- arbeidsrecht
- bank- en effectenrecht
- bestuursrecht
- bouwrecht
- burgerlijk recht en procesrecht
- europees-internationaal recht
- fiscaal recht
- gezondheidsrecht
- insolventierecht
- intellectuele eigendom en ict-recht
- management
- mens en maatschappij
- milieu- en omgevingsrecht
- notarieel recht
- ondernemingsrecht
- pensioenrecht
- personen- en familierecht
- sociale zekerheidsrecht
- staatsrecht
- strafrecht en criminologie
- vastgoed- en huurrecht
- vreemdelingenrecht