Tourism Planning

Tourism Planning

Policies, Processes and Relationships

Second Edition

C. Michael Hall

The second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the relational structure of governance as part of a more sophisticated and contextual approach.

Key features Provides an accessible and up-to-date resource for students tackling this complex subject for the first time Global coverage that illustrates the argument with examples at all scales New ‘tourism planning insights’ feature provides focus on a key planning tool or representative case New chapters on tourism-related change and implementation processes in tourism planning Chapter summaries, questions, important websites and recommended readings, encourage extension of and engagement with the issues Richly illustrated with figures, tables and photographs Discusses the relational nature of tourism planning, emphasizing the importance of collaboration, networking and trust

Tourism Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning.

C. Michael Hall is Professor of Marketing in the Department of Management at the University of Canterbury, New Zealand. He is also a Docent in the Department of Geography, University of Oulu, Finland and a Visiting Professor in the Faculty of Organisation and Management, Sheffield Hallam University, UK.