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Marian Burk Wood

Marketing Plan Handbook, The

Name: Marketing Plan Handbook, The
Author: Marian Burk Wood

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E-book, blz. | Engels

Pearson Education | e druk, 2014

ISBN13: 9780133560053

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Pearson Education e druk, 2014 9780133560053

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For marketing courses that focus on creating a marketing plan.

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan.

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Specificaties

ISBN13:9780133560053

Taal:Engels

Bindwijze:e-book

Uitgever:Pearson Education

Inhoudsopgave

<h2>Brief Contents</h2> <div class="c-section-headers-non-traditional-number-list_container"> <ul> <li>Preface</li> </ul> <ol> <li>Marketing Planning: New Pace, New Possibilities</li> <li>Analyzing the Current Situation</li> <li>Understanding Markets and Customers</li> <li>Segmenting, Targeting, and Positioning</li> <li>Planning Direction, Objectives, and Marketing Support</li> <li>Developing Product and Brand Strategy</li> <li>Developing Pricing Strategy</li> <li>Developing Channel and Logistics Strategy</li> <li>Developing Marketing Communications and Influence Strategy</li> <li>Planning Metrics and Implementation Control</li> </ol> <h3>Appendix. Sample Marketing Plan: PretzL Elegance</h3> <h4 class="h5">Glossary.</h4> <h4 class="h5">Credits.</h4> <h4 class="h5">Index.</h4> </div>

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