Strategy As Action

Name: Strategy As Action
Author: Curtis M. (Professor of Supply Chain and Strategy, Robert H. Smith School of Business, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland) Grimm

Competitive Dynamics and Competitive Advantage

Specificaties

Gebonden, 288 blz. | Engels

| e druk, 2005

ISBN13: 9780195161441

Rubricering

Juridisch :

e druk, 2005 9780195161441

Onderdeel van serie Strategic Management Series

€ 102,19

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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.