<p style="MARGIN: 0px">Preface </p> <p style="MARGIN: 0px"> </p> <p style="MARGIN: 0px">Chapter 1. Introduction to Rhetoric and Rhetorical Analysis </p> <p style="MARGIN: 0px"> What is Rhetoric?</p> <p style="MARGIN: 0px"> What is Rhetorical Analysis?</p> <p style="MARGIN: 0px"> What is the Rhetorical Perspective?</p> <p style="MARGIN: 0px"> What Can you Find in this Book?</p> <p style="MARGIN: 0px"> </p> <p style="MARGIN: 0px">Chapter 2 Kairos and the Rhetorical Situation</p> <p style="MARGIN: 0px"> Kairos </p> <p style="MARGIN: 0px"> Aspects of the Rhetorical Situation</p> <p style="MARGIN: 0px"> Analysis 1: Kairos and the Rhetorical Situation in “Letter from Birmingham Jail”</p> <p style="MARGIN: 0px"> Analysis 2: Volkswagen’s 1960 “Why” Ad and the Historical-Cultural Context</p> <p style="MARGIN: 0px"> Writing a Kairos Analysis</p> <p style="MARGIN: 0px"> Student Analysis of Kairos and a Recent Documentary:</p> <p style="MARGIN: 0px"> Rebecca Reilly, “The Kairos of War”</p> <p style="MARGIN: 0px"> </p> <p style="MARGIN: 0px">Chapter 3 Argumentation</p> <p style="MARGIN: 0px"> The Classical Pisteis: Ethos, Logos, Pathos</p> <p style="MARGIN: 0px"> Reasons and Evidence: the Artistic and Inartistic Pisteis</p> <p style="MARGIN: 0px"> Argument and the Structure of Practical Reasoning</p> <p style="MARGIN: 0px"> Classical Terms for Argument:</p> <p style="MARGIN: 0px"> Enthymeme and Epicheireme</p> <p style="MARGIN: 0px"> More Classical Terms: “Topics” and “Stases” of Argument</p> <p style="MARGIN: 0px"> Sample Analysis: Enthymematic Argument in the First Half of “Letter from Birmingham Jail”</p> <p style="MARGIN: 0px"> Writing an Argument Analysis</p> <p style="MARGIN: 0px"> Student Analysis of Argument in a Video Game:</p> <p style="MARGIN: 0px"> David Daniels, “Building an Electronic Empire</p> <p style="MARGIN: 0px"> with Argument”</p> <p style="MARGIN: 0px"> </p> <p style="MARGIN: 0px">Chapter 4 Structure</p> <p style="MARGIN: 0px"> Basic Princi</p>