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Advertising, Subjectivity and the Nineteenth-Century Novel

Dickens, Balzac and the Language of the Walls

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Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2009
ISBN13: 9780230008328
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Palgrave Macmillan UK e druk, 2009 9780230008328
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Samenvatting

From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.

Specificaties

ISBN13:9780230008328
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Contents Acknowledgements List of figures Introduction THE LANGUAGE OF THE WALLS: SPACES, PRACTICES, SUBJECTIVITIES Thoroughfares for Inscription Moving Text/Motion Pictures Montage, Mirage and the (Mis)behavior of Language Forms of Subjection The Making of the Subject READING THE DICKENS ADVERTISER: MERGING PARATEXT AND NOVEL The Floating Gaze 'Anti-Bleak House' Gothic Mechanisms of Advertisement and Novel BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENT AS TEXTUAL PRACTICE The Language of the Paris Walls The becoming virtual of César Birotteau Dissolving Literature: lost illusions or great expectations? Conclusion Notes Bibliography Index

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        Advertising, Subjectivity and the Nineteenth-Century Novel