Future Public Health

Introduction  PART I: POLICY FRAMEWORKS Devolution and Public Health Politics in the United Kingdom; S. L. Greer International Public Health – The Future Place of Primary Care; J. Amery  & S. Gillam Improving Public Health: Balancing Between Poles;  S. Atkinson Social marketing: Putting the Public, not Professionals, at the Heart of Public Health; Don't Rain on my Parade! J. French PART II: INFLUENCING OUTCOMES Promoting Healthy Behaviour: Evidence from Psychology; L. Corbett Embedding Public Health Policy in the Social Context : Sexual Behaviour and Perceptions of Risk; Z. Slote Morris  & S. Dawson In Sickness and in Health? Dynamics of Health, Cohabitation in United Kingdom; M. Karlsson, L. Mayhew  &  B. Rickayzen Successful Ageing: A Useful Concept for the Future? Y. Doyle, M. Sherriff  & M. McKee Developing an Index of Capability for Older People: A New Form of Measure for Public Health Interventions? J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan, K. Sproston  & T. Peters Recruitment Into Lifestyle Modification Programmes: A Cross-Atlantic Perspective; S. Bhalotra  & D. S. Shepard PART III: EVALUATION AND MEASUREMENT FOR PUBLIC HEALTH Evaluating the Societal Costs of Potentially Preventable Illnesses: Developing a Common Approach; G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson  & D. McVey What Use Has Been Made of Economic Evaluation in Public Health: A Systematic Review of the Literature; D. McDaid  & J. Needle Towards Investment in Public Health: The Emergence of a Burden of Economic Proof; R. Fordham The Challenges of Developing Cost-effective Public Health Guidance: A NICE Perspective; K. Chalkidou, A. J. Culyer, H. Naidoo & P. Littlejohns Conclusion