Reading Shenbao

Nationalism, Consumerism and Individuality in China 1919–37

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2009
ISBN13: 9780230019829
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Juridisch :
Palgrave Macmillan UK e druk, 2009 9780230019829
€ 122,99
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Samenvatting

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.

Specificaties

ISBN13:9780230019829
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Table of Figures Acknowledgements Glossary Introduction Patriotism and Gracious Living in Tobacco Advertising Saving for Happiness - Individual Banking Accounts Advertisements The Modern Housewife - A New Kind of Shanghai Woman Shame, Guilt, and National Products Ziyoutan Revisited – The Literature Supplement and Its Writers Re-defining Shenbao's Readership Postscript: On ambivalent individualities Bibliography References

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€ 122,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Reading Shenbao