The Construction of English

Culture, Consumerism and Promotion in the ELT Global Coursebook

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2010
ISBN13: 9780230222588
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Palgrave Macmillan UK e druk, 2010 9780230222588
€ 140,26
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Samenvatting

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Specificaties

ISBN13:9780230222588
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Acknowledgements Introduction Culture and English Language Teaching Describing and Analysing ELT Coursebooks Representational Repertoires 1: Streamline Connections and Building Strategies Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content Consumption of Content Future Directions Conclusion Notes Appendices Bibliography Index

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€ 140,26
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        The Construction of English