Marketing Literature

The Making of Contemporary Writing in Britain

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 2007
ISBN13: 9780230228474
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Palgrave Macmillan UK e druk, 2007 9780230228474
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Samenvatting

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.

Specificaties

ISBN13:9780230228474
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Preface Introduction PART ONE: MARKETING LITERATURE: CONTEXTS AND THEORY Publishing Contexts and Market Conditions Literature and Marketing Genre and the Marketplace PART TWO: PUBLISHING HISTORIES Icons and Phenomenons Marketing Stories Crossovers Conclusion: Writing Beyond Marketing Appendix Notes Bibliography Index

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€ 68,09
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        Marketing Literature