Big Business, Big Responsibilities

Name: Big Business, Big Responsibilities
Author: A. Wales

From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2010

ISBN13: 9780230243958

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2010 9780230243958

€ 61,99

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.

Specificaties

ISBN13:9780230243958

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Persoonlijke effectiviteit

Inhoudsopgave

Introduction A challenging world with some unexpected heroes The scale of the challenge for change Changing course: how big business began to lead The new collaboration zone Beware the power of the naysayers Smarter products and better protected consumers Looking beyond the label New responsibilities in the networked age Complexity, innovation and regulation Who is driving change? The government of big business Everyday champions Conclusion -The view from here successful companies in a sustainable world