Managing Green Issues

Name: Managing Green Issues
Author: T. Curtin

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | 2e druk, 2006

ISBN13: 9780230500037

Rubricering

Juridisch :

Palgrave Macmillan UK 2e druk, 2006 9780230500037

61,99

In winkelwagen

Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Specificaties

ISBN13:9780230500037

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Druk:2

Hoofdrubriek:Algemeen management, Leiderschap

Inhoudsopgave

PART 1: GREEN ISSUES The Rise of Environmental Consciousness The Impact of Green Issues on Organisations PART 2: THE CONTEXT OF GREEN ISSUES The Greening of Modern Democracies Stakeholders: Some Real Definitions The Role of the Media PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES Research Comes First Communications Mechanisms Who to Communicate With Third Party Advocacy Green Credentials Help in a Crisis PART 4: THE FUTURE Evaluation of Green Communications Green Issues and Marketing The Future of Green Issues Communication