Devil's Advocate, The

<p>Leadership</p> <p>1 The only thing you need to be a great leader</p> <p>2 Ask for favours</p> <p>&nbsp;3 Sleep in your car</p> <p>4 Leave stuff half-finished</p> <p>5 This software can kill you</p> <p>6&nbsp;Forgive, (but don’t forget)</p> <p>7&nbsp;Ignore urgent tasks</p> <p>8 Be ill informed</p> <p>9 Use guilt to motivate</p> <p>Say less</p> <p>10 11 Wait for the tide to go out</p> <p>12 Ask the bride to dance</p> <p>13 Take fewer risks</p> <p>Strategy</p> <p>14&nbsp;Don’t diversify</p> <p>15 Stop obsessing about quality</p> <p>16 Embrace awkward suppliers</p> <p>17 Fight like Nelson</p> <p>18 Your next competitor makes toilet paper</p> <p>19 Burn your business plan</p> <p>20 Set unrealistic goals</p> <p>21 Don’t dance where elephants play</p> <p>22 More IT is not the answer</p> <p>23 There’s no prize for predicting the Flood</p> <p>24 Embrace chaos</p> <p>25 Sell invisibles</p> <p>26 Use a lawyer like a condom</p> <p>27 Exploit the poor</p> <p>28 Don’t make it in China</p> <p>Innovation</p> <p>29 Reward failure</p> <p>30 Sacrifice the sacred cow</p> <p>31 You are in the wrong business</p> <p>32 Sleep with your customers</p> <p>33 Judge the book by its cover</p> <p>34 Use research like a drunk uses a lamp-post*</p> <p>35 Come last</p> <p>36 Creativity needs a sergeant major</p> <p>37 Get lost</p> <p>38 Fire, ready, aim</p> <p>39 Seek out your worst customers</p> <p>40 Don’t start from where you are</p> <p>41 Rip-up your confidentiality agreements</p> <p>42 Allow for the law of unintended consequences</p> <p>43 Remember you are French</p> <p>44 Anticipate complaints</p> <p>45 Get stotious</p> <p>46 Ban the brainstorm</p> <p>47 Steal with pride</p> <p>Sales and marketing</p> <p>48 Stop making sense</p> <p>49 Don’t give your customers choice</p> <p>50 Learn from the Wizard of Oz</p> <p>51 Don’t ‘do’ social media</p> <p>52 Recommend your competitors</p> <p>53&nbsp;If you’re pitching to win – you’ve already lost</p> <p>54 Be brief, be brilliant, be gone</p> <p>55 Don’t hire a hot-shot agency</p> <p>56 Put the small print in BIG LETTERS</p> <p>57 Dull is the new sexy</p> <p>58 Make your literature illegible</p> <p>59 Nurture your nutters</p> <p>60 Create a crisis</p> <p>61 Shut up</p> <p>62 Get your face slapped</p> <p>63 It’s only worth advertising on your forehead</p> <p>64 Fake sincerity</p> <p>Staff.</p> <p>65 Pay your staff to quit</p> <p>66 Money doesn’t motivate</p> <p>67 Hire some baboons</p> <p>68 Don’t recruit by experience</p> <p>69 Forget the big idea</p> <p>70 Drive a clunker</p> <p>71 Take your name off the door</p> <p>72 Be a pacifist in the talent war</p> <p>73 Send your staff home</p> <p>74 Don’t delegate – abdicate</p> <p>75 Remove the safety net</p> <p>76 Sack early</p> <p>77&nbsp;Seek out&nbsp;the disabled</p> <p>78 Encourage trade unions</p> <p>79 Fire the founder</p> <p>80 Cultivate some enemies</p> <p>Finance</p> <p>81 Pay yourself £1,000 an hour</p> <p>82 Max out your credit cards</p> <p>83 Don’t lend £10,000 to your brother</p> <p>84 Be unaffordable</p> <p>85 Don’t compensate for the size of your manhood</p> <p>86 Say no to cheap money</p> <p>87 Double your costs, halve your reward</p> <p>88 Set fire to your price list</p> <p>89 Treat suppliers like fellow combatants</p> <p>Personal.</p> <p>90. Cry as a negotiating technique</p> <p>91. Pile on the stress</p> <p>92. Avoid the passion trap</p> <p>93. Don’t give money to charity</p> <p>94. Stop thinking positive</p> <p>95. Disinherit your kids</p> <p>96. Nurture self-doubt</p> <p>97. Jump off a chair</p> <p>98. Be a psychopath</p> <p>99. Don’t get harpooned</p> <p>100. Be lazy</p>