Rolling Out New Products Across International Markets

Name: Rolling Out New Products Across International Markets
Author: G. Chryssochoidis

Causes of Delays

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2003

ISBN13: 9780333794647

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2003 9780333794647

€ 122,99

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Specificaties

ISBN13:9780333794647

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Economie

Inhoudsopgave

List of Figures List of Tables Acknowledgements Summary An Overview Literature Review Methodology Data Analysis Findings and Discussion Conclusions and Implications Overview Revisiting the Area Bibliography Delayed Cases Timely Cases Index