How to Manage Your Global Reputation

Name: How to Manage Your Global Reputation
Author: M. Morley

A Guide to the Dynamics of International Public Relations

Specificaties

Paperback, blz. | Engels

Palgrave Macmillan UK | 2e druk, 2002

ISBN13: 9780333987773

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Juridisch :

Palgrave Macmillan UK 2e druk, 2002 9780333987773

€ 64,34

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Samenvatting

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Specificaties

ISBN13:9780333987773

Taal:Engels

Bindwijze:paperback

Uitgever:Palgrave Macmillan UK

Druk:2

Hoofdrubriek:Strategisch management, Leiderschap, Algemeen management

Inhoudsopgave

The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research