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Marketing the Arts

Breaking Boundaries

Specificaties
Paperback, 301 blz. | Engels
Taylor & Francis | 2e druk, 2022
ISBN13: 9780367898878
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Juridisch :
Taylor & Francis 2e druk, 2022 9780367898878
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing;
Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application;
Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective;
Includes contributions from leading academics in the field of arts marketing

Specificaties

ISBN13:9780367898878
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:301
Druk:2

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        Marketing the Arts